TechKnowMe Executive Briefings -An Introduction

TechKnowMe Executive Briefings, delivered by industry expert Rob Zazueta, are intended to be short explanations of complex technical topics related to your business that can boost your knowledge, give you vital talking points, and help you evaluate the value of each technology to your business.
I encourage you to share these with your friends and colleagues, “Like” and “Favorite” us on your social media channels, and send us your feedback on ways to improve. More importantly. I want to hear from you – what topics can I cover here for you that can help move your business and career forward?


Developer Relations in The Time of Covid-19

By this time each year, my fellow developer advocates and evangelists are usually knee-deep in planning for the coming onslaught of fall tech conferences. In the same way Black Friday often brings the retail sector back to profitability, conference season is when we typically see our air and hotel miles really rack up. Covid-19 and the lockdowns it caused have changed everything.

I’ve checked in with a few of my developer relations peers recently – they’re struggling. If we can’t get out and actually work directly with developers at hackathons, technical events, meetups, and our other favorite face-to-face activities, how can we adequately do our jobs? Devrel, after all, is about engaging developers, building communities, and meeting our peers where they are to bring them personalized value when we can.

It’s unlikely we’ll go back to “normal” any time soon – we’ll feel the reverberations of these travel bans and the specter of infection resurgence for months, possibly years. How can your developer relations program possibly survive this? …

TechKnowMe Executive Briefing -Evangelism

TechKnowMe Executive Briefing – Evangelism

Evangelism – a subset of thought leadership – is focused on building enthusiasm for your products and services while educating, informing, and directly interacting with your customers and target audiences. The best evangelists listen more than they talk. Rob Z. delivers the details in this briefing.

TechKnowMe Executive Briefing -Thought Leadership

Thought leadership is about educating your customers and target audience about the ideas and concepts relevant to your problem space. Sound familiar? Rob Z. fills you in on the details in this briefing.

TechKnowMe Executive Briefing - Digital Platforms

TechKnowMe Executive Briefing – Digital Platforms

A digital platform is not a product or even a methodology – it’s a way of thinking about your business in a way that opens your to more flexibility and more opportunities to try new ideas with less risk.